agency news

- NEW YORK Nylon Spots, a division of Natural Nylon Films, New York, is creating a TV spot for M.A.C.'s Viva Glam III lipstick starring hip-hop performers Mary J. Blige and Lil' Kim. All profits from the lipstick sales will go toward support for people living with AIDS. The racy spot, directed by Liz Henlein, will follow a national print campaign. Judy Wald Partners, New York, an advertising recruitment firm, launched a Web site to help advertising agencies locate ad personnel. The agency, which has serviced the advertising business for more than 30 years, can be found at www.JudyWald.com. United Media, New York, a worldwide licensing and syndication company, has enlisted the services of the cartoon character Dilbert for a new global ad campaign for Otis Elevator's new service, e*Display. The campaign, which will be featured in newspapers and online, will promote Otis' new technology which provides Internet-based content on a screen inside elevators. Wolf Group was tapped by the Genesee Brewing Co. to relaunch its 12 Horse Ale brand after a five-year absence from the market. Wolf Group's New York and Rochester offices, which teamed up to win the account following a short review, will share marketing responsibilities for the brand. The creative assignment will include traditional advertising and guerrilla marketing, targeting consumers in select Northeastern markets, where 12 Horse Ale returned to the shelves in December 1999. Earle Palmer Brown has won the Greater Philadelphia Tourism account with billings of $2.5 million. The Philadelphia agency, - division of EPB Communications, won the business after a competitive review that began with 14 other agencies in the area. Tierney & Partners, Philadelphia, was the incumbent. Mad Dogs & Englishmen has extended its $20 million national TV and cinema campaign for AOLMovieFone. The three new spots resemble film trailers and pay homage to popular genres. The "Psychic child" spot is derivative of The Sixth Sense. Another imitates the cable hit The Sopranos and a third honors both Planet of the Apes and Star Trek. The campaign illustrates the point that customers can use MovieFone on the Web or telephone. MSA in New York has created a new campaign for radio featuring Freddie Roman, the comedian, raconteur and new Passover 2000 spokesman for Carmel Wines. Three 60-second radio spots broke nationally March 20 during the syndicated Dr. Joy Browne Show, in addition to slots during The Nachum Segal Show, which airs in New York, New Jersey and Connecticut markets. The spots feature Roman performing his inimitable style of stand-up comedy for the Israeli wine producer. Roman is also hosting a wine tasting event, showcasing various Carmel wines, at the New York Friars Club in early April to kick off the Passover season. In-store appearances are also planned for Roman, and MSA is creating a print advertising campaign that shows Carmel wine without using the comedian. The tagline for both print and radio work is: "Israel sent its best." The Geppetto Group has been retained as the agency of record for Wild Planet Toys, San Francisco, a manufacturer of children's products. The New York agency will be responsible for designing and executing advertising and marketing campaigns that will heighten brand awareness and drive the company's message to both children and parents. The shop will focus on both national and local media, including television, in the initiatives; the first campaign is slated to launch in fourth quarter 2000. Cohn & Wolfe in New York has been selected as agency of record for the public relations account of the Ladies Professional Golf Association, Daytona Beach, Fla. The agency will raise the level of awareness of the LPGA's 50th anniversary as well as the stories of the women who have helped make the LPGA successful. Cohn & Wolfe will also assist in such areas as media exposure on the business, marketing and consumer fronts. Billings are undisclosed. - NEW JERSEY Oxford Communications in Lambertville has won three awards at the Astra Awards event, presented on March 11 by the New Jersey Communications, Advertising and Marketing Association at the Forsgate Country Club in Jamesburg. Oxford received the awards for its campaign for client EBWorld.com, the e-commerce division of retailer Electronics Boutique, West Chester, Pa. Oxford won a gold for TV work, a silver for radio and a silver for the overall campaign. The annual awards program serves as a qualifying round for entrance into the American Advertising Awards, a national competition of the American Advertising Federation. - PENNSYLVANIA The Speakman Co., a Wilmington, Del., manufacturer of specification quality fittings, electronic faucets, showerheads and emergency equipment, has hired Boyd Tamney Cross Marketing in Wayne to perform all marketing communications duties. These duties include advertising, direct mail and public relations for all Speakman lines of business, as well as - national marketing campaign for Anystream 2000 showerheads that BTC will break. Timmons & Co. has been hired by the National Tactical Officers Association to produce the organization's official journal, The Tactical Edge. The Doylestown-based agency will completely redesign the publication as well as coordinate all production and printing of the four-color quarterly publication, giving it an updated look with a new cover design and more imagery incorporated into it. NTOA, also in Doylestown, is the leading nonprofit association of the Special Weapons and Tactics (SWAT) profession worldwide. - CONNECTICUT Digital Idea, based in Westport, has debuted its free online self-diagnostic tool, SiteRx, which lets marketers evaluate their Web sites against industry benchmarks. SiteRx, which is found at the company's Web site, www.DigitalIdea.com, provides effectiveness scores and directional recommendations to marketers based on about 17 questions for each customer. The tool probes such areas as business strategy, user expectations and site appearance, while offering guidance on selecting optimal URLs, serving user needs and maximizing brand potential, among other subjects. The Web site, along with SiteRx, debuted this month.

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