Advertisement

Agency News

Advertisement


NEW YORK
Bozell Worldwide's "Milk Mustache" campaign for the Fluid Milk Processors Promotion Board will be the subject of a book from New York publisher Ballantine. The Milk Mustache Book will be released in late September.
Lally McFarland & Pantello Euro RSCG, New York, has won two Aesculapius awards for excellence in advertising from Advanstar Publications.
The Partnership for a Drug-Free America has recognized New York TV stations WABC and WPIX with a PDFA Crystal Award for each airing 10,000 public service announcements for the organization.
The Clio Awards has selected New York shop M&C Saatchi to create a campaign marking its 40th anniversary.
The Media Edge, the New York-based media division of Young & Rubicam, will handle all planning and buying tasks for jeweler Harry Winston effective July 1. TME replaces Creative Media.
Sanna Mattson MacLeod Advertising, Smithtown, was chosen by the mailing systems division of Pitney Bowes to develop a direct marketing campaign to break throughout 1998 and 1999.
Bristol-Myers Squibb has selected New York-based Ogilvy Public Relations Worldwide's health and medial practice to handle communications efforts for Orzel, a chemotherapy drug for colorectal cancer, currently in development.
Syracuse-based Lattora, Paul and McCann has won an international gold award in the 15th annual Healthcare Advertising Awards. The shop won for "Decisions," a direct mail piece created for client PHP in Baldwinsville.
Friedman, Harris + Partners has relocated to new offices at 225 Wireless Blvd. in Hauppauge.
True North Communications in New York has formed the promotion services group, a new marketing unit within the True North Diversified Companies.
Carat North America, New York, has entered the Canadian market by taking a stake in Stratƒgem, a Montreal-based media buying service.
Ciociola & Co., New York, has been awarded the creative portion of Ricola USA's ad account. Billings are estimated at $6-10 million.

New Jersey
The Sony Electronics consumer products group has tapped The Harrington Group Marketing and Communications, Morristown, to create print ads for the Sony Radio Frequency Scanner with PC interface and the Sony WorldBand Receiver line of radios.

PENNSYLVANIA
White, Good & Co., Lebanon, was tapped as advertising and public relations agency for modular home manufacturer Excel Homes in Liverpool.
Mitchell & Resnikoff, Elkins Park, has won the ad business of TASA, an expert referral service serving the legal and insurance industries located in Blue Bell. The shop will also sponsor The Family Business Alliance at Temple University.

CONNECTICUT
Kerr Kelly Thompson/Earle Palmer Brown, Greenwich, has officially changed its name to Earle Palmer Brown.
New Castle Partners, Stamford, has broken an ad campaign for newspaper The Greenwich Time. Radio and outdoor ads highlight the newspaper's local news coverage. The tagline is, "Closer to home."
Visual Concepts Media, Bloomfield, has signed contracts to produce four projects: an employee orientation video for AMS Services, Windsor; two feature video presentations for Lego Systems, Enfield; a new product demonstration video for Black & Decker, Shelton; and an award presentation program for United Technologies, Hartford.
A.C. Nielsen Corp., Stamford, has acquired the Bases Group in Colvington, Ky., a simulated test marketing firm.