Agency News

- NEW YORK Now accepting applications for the organization's Spring 2000 Institute of Advanced Advertising Studies program, which begins Jan. 21, is The American Association of Advertising Agencies' New York Council. The IAAS program is designed to benefit junior-level ad-agency executives with up to four years experience. Students take part in a 16-week course, in which they develop marketing solutions to problems posed by a real-life client. Past clients have included Carvel Ice Cream, Crayola, H...agen-Dazs, Lego, LensCrafters, Molson and Reebok. Classes will be held at Bates in New York. To register or receive more information, visit www.NYCAAAA.org, or call the 4A's hotline at (212) 850-0788. Frank Ginsberg, the CEO and creative director of Avrett, Free & Ginsberg, has won the Jule Styne Humanitarian Award from The Children's Hearing Institute. Ginsberg will be honored at a Feb. 24 black-tie reception at the Pierre Hotel. The Institute provides research funds to treat and restore hearing in deaf children. Ginsberg is a member of the Institute's board of directors and has helped raise funds and awareness for the Institute for three years. Emmerling Post, New York, has created a print campaign for Phoenix Wealth Management with the tag, "Money. It's not what it used to be." Two executions contrast images of people with "old money" and people with "new money." One, which juxtaposes a regal woman in Elizabethan dress with a young woman in a leather jacket and tiara, reads, "Some people still inherit wealth; the rest of us have no choice but to earn it." Another shows a white-haired man in a leather armchair and a more casual-looking young man. Copy reads, "New money is different than old money. For one thing, it's younger." J. Walter Thompson New York's media department is holding its annual "Vegas Night" benefit Jan. 20 for the New York chapter of Make-A-Wish Foundation, which helps children with terminal diseases fulfill their dreams. The event, comprising an evening of games and fun, will be held at JWT New York offices: 466 Lexington Avenue, 2nd Floor, from 6:30-9:30 p.m. In 1999, JWT New York's media department donated $110,000 to the New York chapter of Make-A-Wish Foundation. Ogilvy Public Relations Worldwide in New York made known that its corporate-practice division has been chosen by financial-services company H.D. Vest to implement - multi-faceted public relations and investor-relations program. The effort will include media relations, financial communications, a grassroots outreach to the Stein Rogan + Partners in New York will debut e-Steel's first integrated brand campaign next month, called, "The Steel Commerce Solution." The campaign is designed to educate and persuade steel buyers and sellers in the steel-value chain to join the e-Steel Exchange, a neutral, negotiation-based online exchange where parties may buy and sell prime and non-prime steel. Online and offline advertising, such as print executions, are featured, as well as targeted direct marketing for the New York-based client. In copy, the "e" letter is often used, and graphics show how the online marketplace works. Buck & Pulleyn in Rochester, in association with the Worldcom Public Relations Group, has been selected by computer-telephony software-developer N-Soft as its marketing-communications agency. The shop will execute worldwide public relations, Web development and advertising services in France, the United Kingdom, and Asia for the Paris-based client. Admerasia has created the "Dragon Campaign" for Hennessy X.O targeting Chinese-Americans and celebrating the Lunar New Year. The event, beginning Feb. 5, is referred to as the year of the "Golden Dragon." Each print ad, running through February in such primary Chinese publications as World Journal and Sing Tao, features two gold dragons forming the shape of the Hennessy X.O bottle, on a red background. Posters, calendars and red money envelopes are also being used in the campaign, which is the third in a continuing series from the agency, following the Hennessy Moon Festival and Hennessy Christmas campaigns. The headline reads, "Hennessy X.O--prancing and dancing, twin dragons lead the way to a millennium that promises never-ending luck and prosperity." E&M Advertising was awarded direct-response media duties for The Savings Bank Life Insurance Fund. The New York shop will work in concert with SBLI's agency-of-record Trainor Associates in New Hartford. In other news, E&M has recently launched its Web site. It contains agency information and acts as a portal for clients to access real-time information provided by the new Blitz Media Management software. The Web site is located at www.EM-Advertising.com. Scott Cooper Associates has been named by the New York chapter of the National Academy of Television Arts and Sciences to promote its first conference targeted to professionals in the TV and Internet industries. SCA, Melville, is responsible for advertising and print promotional materials for the event, which is titled, "Television/Internet Conference 2000--When Industries Collide." The conference is scheduled to occur March 15 at the Marriott Marquis in New York. Walter F. Cameron Advertising, Melville, was appointed ad agency of record for Cornerstone Securities Corp. Cameron won the account of Austin, Texas-based Cornerstone, which specializes in electronic day trading, after a national agency search; it is being overseen by Cameron director of financial marketing Thomas Score. Ads are slated to begin later this year, and will include national broadcast and print advertising, collateral materials, internal-marketing programs and direct-marketing efforts. Cameron will also be involved in rolling out Cornerstone's new proprietary software and redesigning its Web site. Spending is about $2 million. MightyOak Communications has recently received four awards, including one for the Best Advertising Campaign, from the International Association of Fairs and Expositions for the shop's work on the 1999 Columbia County Fair. The Kinderhook agency also won the Best Newspaper Award, and tied for Best Outdoor and Best Multipage Publication. MightyOak's campaign showcased an "icon" in all communications: a pig looking back over his shoulder, along with the copy, "Grab summer by the tail." In total, 709 entries were received in the IAFE's annual Hall of Honor Communications Contest. Alan Taylor Communications has recently secured six new clients for public relations activities: Adidas America, Beaverton, Ore., for its U.S. Olympic Team sponsorship and Web site; Sportcut.com, New York, a new sports Web site launched in December, along with an affiliated Pete Rose event in New York; SportsHuddle.com, St. Louis, another new Web site, devoted to high-school sports; USA Triathlon, Colorado Springs, Colo., the national governing body for the sport, which will receive Olympic-medal status this year; Pinellas County, Fla., for a business-to-business development program; and Isabel Hoffmann Associates in Toronto, to promote its Web-site partnership with America Online. The new business will exceed $750,000 in annual fees for the New York agency. Roher Public Relations in New York was tapped by Interactive Radio Corp., a developer of two-way communications systems for global-positioning system-based products. - NEW JERSEY Gillespie has recently won the direct-marketing portion of the Excite@Home account. The Lawrenceville agency will work with the client, a new media company resulting from the recent merger of Excite and the @Home Network, to develop direct marketing and Web communications that target trade and consumer audiences. Gillespie is teaming up with fellow Interpublic Group of Cos. agency Amster Yard, which recently won the Redwood City, Calif.-based Excite@Home's advertising assignment. Spending for the client is more than $5 million. Wright Creative completed a corporate-identity program for ConquerCancer.com. The Maplewood agency produced print materials, as well as a logo that appears on www.ConquerCancer.com. The site provides an online library of information and products specific to cancer-patient needs. ConquerCancer also conducts online chats about cancer treatments and news. Wenzel & Co., Pennington, was named public relations agency for the Mount Holly Township Council's Safe and Secure Program. The initiative is an effort to promote Mount Holly as a fun, family-oriented and safe place to live in, work in or visit. Absecon-based Inkworks Marketing, Advertising & Communications has added North American Video to its client list. The agency will provide integrated marketing solutions, including brand development, market and media planning, and relational marketing services, to the client, a provider of security and surveillance equipment, service and support. It has offices in Brick, N.J., New York and Las Vegas. Inkworks has also opened the company's second office building, the Inkworks Creative Studio, at 307 White Horse Pike, Suites 102 and 103 in Absecon. The office contains both the art- and production-department staffs. Account management, media, public relations and administrative staff will remain at the original site on New Jersey Avenue, Absecon. Block Advertising & Marketing in Verona has been hired to handle trade and consumer advertising and public relations for Bindi, makers of fantasy and Italian desserts, including gelato and sorbetto. The assignment follows a successful project Block handled for Bindi this past summer. McShane Associates was recently appointed by the Hudson Valley Resort and Spa in Kerhonkson, N.Y., to implement a public relations and positioning campaign. The Lebanon shop's public relations effort features the client as the premier destination for conference, association and individual leisure business in the Hudson Valley and Shawangunk Mountains. The effort focuses on the resort's full-service spa, golf course and other amenities. - PENNSYLVANIA LD&B Communications in Horsham recently changed its name to Diccicco Battista Communications, reflecting the leadership of its president and CEO, Mike Diccicco, and its executive vice president and chief operating officer, Richard Battista. The company has renamed its ad agency FlashPoint-DBC, its media-strategy and buying-services company IntelliMedia-DBC, and its public relations firm Tattar Cutler-DBC. The company has also introduced a new logo, which incorporates a lightning bolt.

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