Agency News

NEW YORK Gannett Suburban Newspapers has tapped Korey Kay & Partners, New York, as its ad agency. Annual billings have not been set. Grey Healthcare Group, New York, has acquired Ibis Software, a provider of computer software for data analysis. The New York-based Lowe Group has acquired two healthcare advertising agencies: Grob Health & Science in Cambridge, Mass., and Azure Advertising in the United Kingdom. The two shops will be renamed Lowe Grob and Lowe Azure, respectively. Nominations for election into the Medical Advertising Hall of Fame are being accepted. Inductees will be honored at a Feb. 10, 1999 dinner at The Plaza Hotel in New York. For information, write P.O. Box 1028, Huntington, N.Y. 11749. Blue Sky VIFX in Harrison's recent 30-second spot for Nickelodeon, titled "Every Day, Every Way," was nominated for a Golden Marble award for best commercial for a network or kid's program. The ceremony is set for Oct. 10. MD Communications, a New York shop specializing in pharmaceutical advertising, has added The Osteoporosis Business Coalition to its client roster. Shain Colavito Pensabene Direct, New York, has relocated to 11 Madison Ave. Healthcare advertising agency Lyons Lavey Nickel Swift has launched a Web site at www.LLNS.com. The site features the shop's "We change perceptions" promotional campaign and provides an interactive tour of the agency's services and past work. Grey Advertising, New York, has merged its two healthcare public relations practices into one entity, to be called GCI Healthcare. The business will be a division of Grey public relations unit GCI Group. Marketing information provider The NPD Group, Port Washington, has taken a minority stake in China Link Research, a distribution and retail research and consulting firm based in Shanghai, China. Bates Worldwide, based in New York, reported that Bates Europe has won the $15 million Center Parcs resort business for the Netherlands, Belgium and Germany, following a review involving Saatchi & Saatchi, J. Walter Thompson and DDB Needham Worldwide. ACS Communications, Plainview, was tapped by Fastrack Health Care Systems as its advertising and public relations agency. The shop will create business-to-business ads for the client's line of Windows-based home healthcare software and hardware products. Integrated Systems Group, New York, has selected Donaudy Munch Marketing Communications, Hauppauge, as its advertising and public relations agency.CyberDesign LLC, Orchard Park, has acquired the assets of Buffalo-based Visionary Creative Services, adding three partners, two employees and about 10 clients. AT&T launched a new advertising campaign meant to lure high school and college students into using the client's 1-800-Call-ATT line to make collect calls. Ads from agency Foote, Cone & Belding, New York, which broke late last month, feature actor David Arquette. The Hong Kong office of New York-based Ammirati Puris Lintas has acquired Storm Communications, also based in Hong Kong. Combined billings are reported at $40 million. Wilson Chan, founder and chief executive of Storm, will assume the title of managing director. Storm's clients include Bank of America, Davidoff and Motorola. The Image Works, Woodstock, has moved to a larger facility at 1679 Route 212. The Outdoor Advertising Association of America will honor Levi Strauss & Co. with the 1998 Obie Hall of Fame Award for 125 years of "consistently outstanding outdoor advertising work." The Obies will be held Sept. 24 at Bridgewaters restaurant in New York. NEW JERSEY The McDonald's Tri-State Owner/Operators Association in Valley Stream, N.Y. has selected The MWW Group in East Rutherford as its public relations and strategic communications shop. TMP Worldwide Direct, Mount Olive, won two new direct response clients: Masland Carpets, Mobile, Ala., and Easy Spirit, White Plains, N.Y. Integrated Communications Corp., Parsippany, won three product launch assignments from Ortho-McNeil Pharmaceutical. Contemporary Response Media, an Internet-based direct marketing company based in Merrick, has formed a board of directors in anticipation of an initial public offering. PENNSYLVANIA MRO Advertising, Bala Cynwyd, has won the estimated $1 million account of Boathouse Sports, a Philadelphia-based marketer of high-end sportswear. Roska Direct, Montgomeryville, has picked up project work from three new clients: Dura Pharmaceuticals, San Diego, Calif.; the Parke-Davis healthcare marketing group; and Supervalu Pharmacies. The Al Paul Lefton Co. in Philadelphia was selected by Therma-Tru Corp. in Maumee, Ohio, to help introduce a new line of fiberglass entryways and promote the company's existing line of steel entryways and fiberglass patio doors. CONNECTICUT Computer software company Frontec AMT selected Stanton Crenshaw Communications, Stamford, as its public relations agency. The shop will handle the business from its Stamford and New York offices.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff