Agency News

NEW YORK Ogilvy & Mather in New York is launching a national public service advertising effort for Outward Bound, Garrison, a nonprofit organization dedicated to wilderness-based education. The theme of the print and Internet effort is, "Oceans, mountains, forests, fear--which do you conquer first?" Furman Roth Advertising in New York has added four clients: Kuiken Brothers, an 85-year-old, family-owned retail lumber chain; Infosource, an investigative information gathering service; Dr. Prager's Sensible Foods, a line of healthy frozen foods; and Dairy Care, a treatment for lactose intolerance. MK Group, the Islandia-based manufacturing automation software subsidiary of Computer Associates, has retained Roher Public Relations in New York as its U.S. public relations counsel. The New York chapter of the American Marketing Association is accepting entries in the 1999 Effie awards through Friday, Oct. 30, at 3 p.m. All ad campaigns which ran in the U.S. between September of 1997 and August of 1998 are eligible for the competition. Interbrand Group, New York, won a 1998 American Graphics Design Award for its corporate identity program for client Towson University in Towson, Md. The national advertising division of the New York-based Council of Better Business Bureaus reported that CCA Industries, the maker of Plus + White Shades Whiter and Plus + White Plus Peroxide toothpastes, will voluntarily abide by its recommendation to modify claims of exclusivity and superiority on the promotional materials and packaging for thoseproducts. The Den-Mat Corp., maker of Rembrandt Dazzling White toothpaste, had challenged those claims. TDI in New York has acquired Washington Transit Advertising, a media firm which handles placement of advertising in transit systems throughout Washington state, including Seattle. WTA handles $23 million in sales and placement of advertising for 14 systems, according to TDI. Puritan's Pride, the mail-order division of Bohemia-based Nature's Bounty, has tapped the electronic communications group of Cooper Leder Marketing in Lake Success to build and maintain its e-commerce Web site. Veteran commercial producer Sandra Corbet died Sept. 7 after a stroke. She was 51. During a career that spanned 30 years, Corbet worked for Young & Rubicam, Kirshenbaum Bond & Partners, DDB Needham and D'Arcy Masius Benton & Bowles in New York. She also produced spots for Creative Artists Agency and Coca-Coca. Swiss World Airways has awarded its advertising account, worth roughly $1 million, to Toolbox in New York following a review involving undisclosed shops. McCaffery, Ratner, Gottlieb & Lane has created a print campaign for Olympus Precision Instruments' line of clinical microscopes. Each from the New York shop ad features photographs which represent patients who have been diagnosed with an illness, depictions intended to encourage consumers to get tested. The tagline is, "Focus on life." Ads will run in publications such as The New Yorker and The New York Times Magazine as well as trade journals such as CAP Today and Clinical Lab Products. New York-based public relations shop GCI Group has opened an office in Warsaw, Poland. GCI now has 43 offices worldwide. The American Association of Advertising Agencies in New York has granted 19 scholarships to multicultural students studying the advertising creative arts at five recognized portfolio schools. Competitive Media Reporting, New York, and IMS Health, a provider of information on the healthcare and pharmaceutical industries, have signed a joint licensing and marketing agreement. Manhattan Transfer, a New York-based visual effects and postproduction studio, has integrated animated type into live-action sequences in Sears, Roebuck & Co.'s four 15-second TV spots promoting its Labor Day weekend sales. PENNSYLVANIA The Bank Marketing Association has honored "Big Bank Theory," a marketing campaign created for the Bank of Lancaster County by Agnew & Corrigan Advertising in Lancaster as one of its "Best of the Best." The effort was featured with other honorees during the association's Annual Marketing Forum earlier this month. Eugene Perry Advertising in Liverpool won a silver award in the Mature Media 1998 national awards competition for its newspaper ad series for Evangelical Community Hospital's subacute care unit. Snack food maker The Bachman Co., Reading, has named O'ND Integrated Marketing Communications in Bala Cynwyd as its marketing, advertising and public relations agency. The shop will be responsible for creating a TV and radio ad campaign for Bachman pretzels and Jax cheese twists. CONNECTICUT Casual Corner in Enfield this month bows a more than $4 million campaign through Torino, Italy shop Armando Testa SpA. Print advertisements feature pictures from photographer Robert Whitman and the tagline, "There's a new Casual Corner. Meet you there." The effort will appear in books such as Vogue, Redbook, Martha Stewart Living and Essence.

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