agency news

A NEW YORK Lifestyle-media company m@x Racks, New York, has teamed up with the Traffic Audit Bureau in New York to develop an auditing methodology for the postcard-advertising medium. Auditing would help advertisers by providing them with the numbers of people exposed to their messages on postcards. M@x Racks produces postcards with ads on them; its clients include American Express, Tommy Hilfiger and Absolut. Shepardson Stern + Kaminsky has created a yearlong national TV campaign for Southern Co., touting the Atlanta client's role as the Official Energy Company of the PGA Tour. The four 15-second spots, representing the client's second phase of its campaign for 2000, feature PGA Tour players, such as Fred Couples and Phil Mickelson. The fourth spot shows such golfers as Tom Lehman and Sergio Garcia in action on the course. The New York agency's campaign debuted March 25 and is running on NBC, ABC, CBS and ESPN. Spending on the effort is $5 million. Admerasia is breaking a new, four-language print campaign promoting the new Fannie Mae Foundation Credit Guide, which aims to help consumers understand how credit works and how good credit can be important in the home-buying process. The campaign, available in Chinese, Korean, Vietnamese and English, is accessible both online, at www.CreditGuide.org, created by the New York shop's sister agency Cyverasia, and offline. It broke March 28 in ethnic media, targeting the Asian-American community for the Washington, D.C., client. The headline reads, "To make your dream come true first, know and understand your credit." The ads end with the line, "The Fannie Mae Foundation will help you make your dream come true." Nickelodeon has launched its third "Kids Pick the President" campaign recently. The campaign began last month with a one-hour Nick News Special Edition: Kids Pick the Issues program hosted by news anchor Linda Ellerbee. In addition, four polls are being conducted by the New York-based TV network to determine children's ideas on education, school safety, future job prospects and other issues. Poll results will be featured on Nick News on Sunday nights over the next few months and in informational TV spots. Latorra, Paul & McCann in Syracuse received 13 awards at the Syracuse Ad Club Award Show, held by the American Advertising Federation earlier last month. The shop received six Addy awards and seven Citations of Excellence for work in the categories of sales promotion, collateral materials, visual and audio elements of advertising, advertising for the arts, consumer magazine, and newspaper advertisements. Clients for whom work was awarded include Hoard's Dairyman, American Dairy Association and the Syracuse Opera. A CONNECTICUT The Atlantic Group in Norwalk has been named the marketing communications and branding partner by TransAct Technologies in Wallingford, a designer and manufacturer of transaction-based printers and related products. The Atlantic Group has been hired to develop a brand strategy and architecture for the client, as well as a full marketing-communications plan that includes advertising and interactive media. A PENNSYLVANIA Neiman Group in Harrisburg recently received nine Addy awards at the regional 1999 American Advertising Awards competition, plus the Best of Show award, for its TV, radio, print and outdoor advertising. Neiman Group was presented with the awards March 17 by the Ad Club of Central Pennsylvania. It also received six Citations of Excellence for its creative work, campaigns and campaign elements. Addys were awarded for the shop's work for such clients as the Pennsylvania Department of Health, York Wallcoverings and Pennsylvania State Bank. Mitchell & Resnikoff has been named agency of record for two new clients, after separate reviews. Creative Office, Philadelphia, a designer and marketer of office furniture and seating for commercial and home-office markets, has hired the Elkins Park agency to position and market the company's new product line. Zurich Payroll Solutions, Princeton, N.J., a division of the Zurich Group that provides payroll processing and related services to businesses, has tapped the shop to develop and implement marketing-communications programs. Billings are undisclosed

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