Agency News

CONNECTICUT Keiler & Co. in Farmington has completed a poster series for St. Vincent's Hospital in New York to promote the hospital's wellness programs to employees. Cashman & Katz in Glastonbury has been tapped by Bagelz, a chain of bagel stores in Connecticut, Rhode Island and Maine; Numa in Thompson, a manufacturer of drills and bits; and Kids for Life in New Haven, a nonprofit organization that aids inner-city youth. MASSACHUSETTS Targeted Marketing Solutions in Boston has developed a promotion called "Safe and Sane Road Trips" to encourage the use of seat belts and child safety seats. The promotion, which targets parents and other caregivers, was launched Memorial Day weekend to coincide with Buckle Up America week. Program sponsors Chevrolet and McDonald's will distribute brochures at dealerships and restaurants through August. Cambridge-based Student Net Publishing's Student.Com has announced a content distribution agreement with search engine Excite. Through the partnership, Student.Com's content, tools and services will be integrated into and prominently featured within Excite's Career & Education channel. Excite users will have access to Student.Com's editorial content, including college and university news, sports and campus information. Graphics Express in Boston has acquired Edinboro Offset, also in Boston. Edinboro Offset will become part of The Digital Pressroom, a division of Graphics Express. Headquartered in Springfield, van Schouwen Associates has opened an office in Greensboro, N.C. Regional account manager Alison McPhail will head up the new outpost. JK Studios in Waltham has been retained by the Newton-Needham Chamber of Commerce to design and produce a visitor map titled, "Where to Shop, Eat, Stay & Play!" The agency also has been hired by Waltham Floor Covering, Sheraton Newton Hotel and The New England Council of Shopping Centers. CorporateGraphics in Worcester has acquired Vision Studios, a multimedia design firm in Worcester. Seidler Bernstein in Cambridge has been tapped by Bard Interventional Products in Billerica to launch Fastrac, the company's newest product. EG&G in Wellesley has hired Cambridge-based Barrett Communications to design a press kit. Doerr Associates, a marketing and advertising firm in Winchester, has been awarded a three-year contract from the City of Lowell. The agency will provide strategic consulting, public relations and advertising services as part of an awareness campaign. Cambridge-based Selbert Perkins Design recently hosted a spring cleanup event for the Friends of Seven Hills Park, which the agency designed. Separately, the shop has completed the interior store design for Omnipoint Communications in Boston. The Weber Group in Cambridge has added Doculabs in Chicago, INEX Corp. in Toronto and ChartWorks in Silver Springs, Md., to its client roster. Additionally, the agency has acquired the Hong Kong operations of Marketing Directions, a technology communications firm. Separately, Weber parent company Weber Public Relations Worldwide, also in Cambridge, has allied with three Internet companies to provide interactive tools for its clients. Working with eWatch, Well Engaged and PeopleLink, Weber has added Internet monitoring, online community development and interactive online messaging to its services. Mullen in Wenham has signed on with the New York Yacht Club as an official marketing services agency of the America's Cup. Mullen is a sponsor of the club's Young America Challenge. Mullen chairman and sailing aficionado Jim Mullen serves on the Young America board of trustees. NewsEdge Corp. has tapped Eymer Design in Boston to create a corporate identity and new stationery. Anubis in Andover has retained IT Media Group as its public relations agency of record. IT will promote Constructa, Anubis' benchmark software package. PRFirst in Norwell has added Fallon Ambulance Service in Milton to its client roster. Epsilon in Burlington won best of show and Ingalls One to One Marketing in Boston won the most first-place prizes in the 30th annual New England Direct Marketing Association awards show last week. Epsilon was honored for work done on behalf of Memorial Sloan-Kettering Cancer Center. Ingalls took home six first-place awards for clients Raytheon (four prizes), Elderhostel and John Hancock. Harpell/Martins & Co. in Maynard has unveiled a print-based campaign for videoconferencing client PictureTel that uses the tagline, "PictureTel: You'll see." The effort targets the banking, healthcare and education markets and has appeared in magazines such as Forbes. TFA Communications in Boston has added the following clients to its roster: Alpine Computer Systems in Holliston, a networking services firm; NBX Corp. in Andover, a maker of telephone systems; and software developers Exa Corp. in Lexington, Trellix Corp. in Waltham and Empirical Software in Richmond, Va. Stop & Shop in Quincy and Woolf Associates in Boston have teamed up to create Rockin' Soccer, a grassroots soccer program for children ages 6-13 that will tour 11 cities in Massachusetts, Rhode Island and Connecticut. BankBoston, Pepsi and Poland Springs are supporting sponsors of the program. Denneen & Co., a management consulting company in Boston, has teamed up with New York-based Caldwell Davis Partners to form Caldwell Davis Denneen. With offices in Boston and New York, the joint venture specializes in consulting, marketing and advertising. Caldwell Davis Denneen has 20 employees and its first client is the Honey Baked Ham Co. in Troy, Mich. Arnold Communications in Boston has launched a new television campaign for the Bell Atlantic Yellow Pages. NEW HAMPSHIRE Vital & Ryze Advertising in Londonderry has been hired by the Robb Report in Acton to create advertising for its domestic and international accounts. RHODE ISLAND Public relations and marketing firm Martin Thomas in Barrington has launched its company Web site. Retailer Angela Moore in Newport has hired Fleming & Roskelly, an advertising and public relations firm in Newport. VERMONT Burlington-based Shark Interactive has launched an online hip-hop clothing store (www.urbanwhere.com) in conjunction with Tip Top stores in Irvington, N.J.

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