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Mrs Baird’s Bakeries, Fort Worth, hired Witherspoon & Associates, also Fort Worth, to handle public relations activities supporting the brand’s introduction in Oklahoma. Witherspoon’s media and community relations work will focus on the Oklahoma City and Tulsa markets.
Richards/Gravelle, Dallas, has been assigned grand opening public relations duties for the General Cinema Irving Mall 14. The 60,000-square-foot theater will open on Dec. 18 after 10 days of charity and community events. Boston-based General Cinema Theatres operates 20 facilities with 126 screens in Texas.
Dallas-based Pizza Hut has launched television and print advertising featuring Seattle Mariners centerfielder Ken Griffey Jr.


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