Agency News

Texas The Association of Hispanic Advertising Agencies will hold its bi-annual conference Feb. 25-27 in San Antonio. AHAA president-elect Al Aguilar, president and chief creative officer of Bromley, Aguilar & Associates in San Antonio, has begun assembling a host committee for the conference. The Richards Group, Dallas, created a 30-second national television commercial to promote Nokia's sponsorship of the Touchstone Pictures release Armageddon. The spot is part of an extensive promotional effort that includes 40 million print circular mentions and 4.4 million impressions via in-store TV ads. Computer animation and visual effects house Atomic Pictures in San Antonio and Quittani Producciones of Mexico City collaborated on a television spot for Corona Extra beer. In the commercial, water droplets on the side of a beer cooler assume the shape of soccer players kicking Corona beer caps as substitutes for soccer balls. Ball Semiconductor, Allen, appointed Springbok Technologies, Dallas, to handle its public relations activities. The shop's first assignment involves a July technology conference in San Francisco. Ball was founded in 1996 by Akira Ishikawa, a former Texas Instruments executive. DDB Needham Dallas client FootAction USA, Irving, last week began selling a CD compilation from artists including Puff Daddy and the late Notorious BIG at its 550 retail locations. The album was produced in a promotional partnership with Arista's Bad Boy Entertainment. FootAction will promote the CD via its in-store TV network, on its Web site and with point-of-purchase displays. The Dallas/Fort Worth Advertising Association is hosting a golf tournament at the TPC course at Las Colinas Sports Club, Irving, on July 16. Cost for the tournament is $135, which includes green fees and lunch. For more information, call Joan Organ at (817) 430-2335. Meltzer & Martin Public Relations, Dallas, won two Bronze Quill awards of excellence in the annual competition sponsored by the Dallas chapter of the International Association of Business Communicators. The winning entries were for The Container Store and Sprint Business, both Dallas. The One Group, Dallas, recently acquired three local accounts. New to the shop's client roster are SAS Living Corp., an importer and manufacturer of furniture and related accessories, TheBar and Arome, an upscale Dallas salon. Collateral materials designed by Blanchard Schaeffer Advertising and Public Relations, Arlington, earned an award of excellence in a competition sponsored by the Printing and Imaging Association of Texas. The piece for Teknekron Infoswitch was produced by Motheral Printing, Fort Worth. Dallas-based Half Price Books is producing a new literacy poster featuring Dallas Cowboys fullback Daryl "Moose" Johnston. The "Moose in Training" poster will be sold at the retailer's 29 locations throughout Texas, with proceeds benefitting local literacy groups. Dallas post-house Tom's Easy Way has wrapped several editing jobs recently, including a series of commercials for McDonald's via Moroch & Associates, Dallas, and a Hollywood Theatres campaign from Temerlin McClain, Irving. Aries Productions of Arlington and PR/Texas in Fort Worth, teamed up to create a television public service announcement for the Texas Department of Health's Safe Riders Program. The commercial, supplied to all cable and network TV stations in Texas, was slated to begin airing last weekend. The spot educates parents about laws pertaining to child safety seats in Texas. Inmar Communications, San Antonio, developed and is marketing a new software product called Look!. The program automates Web site creation for companies with large bases of dealers, distributors and franchise owners. The Houston chapter of American Women in Radio and Television is holding a luncheon meeting July 8 featuring Chris Woolwine, director of public relations for the Texaco Grand Prix of Houston. The event begins at 11:30 a.m. at the HESS Club. For complete information, call (713) 663-8790. Austin music production house Tequila Mockingbird recently donated its studio and services for a group recording project benefiting United Way/Capital Area. Inks Production Co., Austin, shot the session and is developing a fundraising video as well as TV and radio commercials. The Houston Production Managers Association is having a happy hour July 16 from 5:30-7:30 p.m. at the Mesa Grill. For reservations, call (713) 522-2046.

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