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NEW YORK
DeVito/Verdi, New York, has created a print campaign for Weatherproof Garment Co., to roll out this month. Ads feature images of the jackets with headlines poking fun at their (lack of) protection in severe climates. Copy reads: "Our jacket will keep you warm at 40o below. All you have to do is set it on fire," "Wearing our jacket at 14,000 feet gives new meaning to the term fashion victim" and "The benefits of wearing our jacket on an Alaskan expedition can be summed up in three little words: good-looking corpse." A new tag line, "Weatherproof. Don't take the name too seriously," debuts in the campaign. Ads will appear in magazines and on billboards, buses and telephone kiosks.
Gotham, New York, has been named the advertising agency for FurnitureFind.com, a Michigan-based online furniture retailer. The client was impressed by Gotham's prior work for such companies as America Online, E*Trade and WebMD. Gotham will develop a print, broadcast and online campaign targeting consumers and manufacturers as well as the financial and business communities. Billings are estimated at $12 million.
Cain Associates, New York, has developed a national print campaign for Bulova's Caravelle watch brand, to break in September. The ads, featuring surreal images of models in front of oversized, floating watches, will appear in such publications as Cosmopolitan, Glamour, Icon,and In Style.
Phlo Corp., the company behind McCoy's fruit, green tea and lemonade beverages, selected Holland Advertising, New York, to develop its first print and broadcast consumer campaign. The effort will roll out regionally beginning in October.
Big Ads NYC, New York, has completed three public service posters for The Lower East Side Harm Reduction Center's needle exchange program. The ads, which will appear near the client's Avenue C location, target intravenous drug users and aim to increase awareness in the community. Posters show close-up photographs of people injecting heroin. Headlines read, "This photo should make you squeamish. He's using a dirty needle," "This man is a role model. He's using a clean needle" and "Somebody stop him. We have a clean needle he can use." Copy emphasizes the importance of needle exchange in helping prevent the spread of HIV.
The White House Office of National Drug Control Policy in Washington, D.C., and The Advertising Council, New York, have called for submissions to the National Youth Anti-Drug Media Match prgram. Non-profit organizations and government agencies were asked to submit existing public service announcements for review. Media companies awarded part of the ONDCP's 5-year, $1 billion ad buy have been asked to match the purchase with equivalent public service time or space.
Flooz.com has named Hanft Byrne Raboy & Partners, New York, its advertising agency. The shop will develop a campaign for the online gift currency company to launch in the third quarter of this year. Billings are $8 million. HBR bested 11 firms to win the account.
KCSA Public Relations Worldwide, New York, added five clients: Medsite.com, New York, a provider of online services to the medical community; Switch & Data Facilities, New York, a company that operates support services for the telecommunications, data and Internet industries; Virtual Communities, New York, a developer of Web communities for specific groups and companies; The Neptune Society, a crematorium company in Boca Raton, Fla.; and Orbit/Fr, a Horsham, Pa.-based developer of automated microwave and measurement systems.
NEW JERSEY
South Jersey Industries retained The Star Group, Cherry Hill, as its advertising agency. The Star Group will handle all corporate advertising for SJI and its subsidiaries, South Jersey Gas Company and South Jersey Energy Company.
Princeton Video Image, Lawrenceville, provided virtual imaging for the first Gotham Cup soccer tournament, hosted by the New York/New Jersey MetroStars at Giants Stadium. PVI inserted a blimp into the TV image of the sky above the stadium. The event was broadcast on ESPN and ESPN2.
PFS New Media, Wayne, has acquired The Breakenridge Group, also in Wayne, allowing PFS to provide its clients with public relations, marketing and corporate communications services.
FiberTec in Morris Plain has retained Paul A. DeJesse, Inc., Freehold, to handle advertising and promotion for Disposable Systems products. FiberTec manufactures single-use hospital linens.
PENNSYLVANIA
Elkman/Alexander & Partners, Philadelphia, was named the marketing communications agency for the South Street Headhouse District, an alliance of merchants, restaurateurs, service providers and residents in one of Philadelphia's largest shopping areas. The agency will develop a program targeting people looking for after-work relaxation and suburban residents seeking weekend activities.
Harte-Hanks DiMark, Langhorne, developed a direct response campaign for Blue Cross and Blue Shield of South Carolina that exceeded its goals for 1998. Its program resulted in a 21 percent increase in return on investment, surpassing the client's request for a 15 percent improvement.
Bridgeville-based Development Dimensions Inc. has named Blattner Brunner, Pittsburgh, its advertising agency. DDI helps companies build their staffs and develop employee leadership programs. Blattner Brunner will create a global marketing campaign that includes strategic planning, brand development, marketing communications and e-commerce.
CONNECTICUT
Madison Direct Marketing, Greenwich, is launching Madison Woman!, a direct mail advertising program featuring a product sample from Noxzema. The mailer targets women ages 21-34 and mails Nov. 2 with a test circulation of 250,000.