Agency News

IDAHO Oliver, Russell & Associates, Boise, has been retained to develop an ad campaign for Energy Star, a project of the Northwest Energy Efficiency Alliance aimed at convincing residents of Oregon, Washington, Idaho and Montana to use more energy-efficient appliances and electrical devices. NEVADA R&R Advertising, Las Vegas, has been retained by the Alexander Dawson Foundation to handle public relations for the Alexander Dawson School, a co-educational day school to be built in Las Vegas. NORTHERN CALIFORNIA The Marketing Store has been retained by software giant Adobe Systems in Cupertino. The Sacramento agency will develop new sections of Adobe's Internet site and design and develop Partnering With Adobe, the company's new extranet site. Graff Advertising, a Redwood City-based agency, was selected by Hendrick & Struggles, Chicago, to handle the account of its International Technology Practice unit, based in Menlo Park. The agency will handle trade media, public relations and Web development. The bulk of the media campaign is expected to kick off in July issues of technology magazines. San Francisco-based Corsi Agency has added several new accounts. Corsi, which specializes in insurance company advertising, will handle creative, corporate communications and public and employee relations for Los Angeles-based Farmer's Value Added, a division of Farmer's Insurance. Corsi was also selected by HIH America Compensation & Liability Insurance Co., a subsidiary of HIH Worldwide, to develop a comprehensive ad campaign and public relations program. Tam Communications, San Jose, recently completed a series of new ads for the Santa Cruz Beach Boardwalk's 1999 summer season. The TV spots are airing throughout Northern and Central California. The San Francisco office of Publicis Dialog has relocated to 945 Battery St. in the city's "Advertising Alley" district, located between the Embarcadero Center and Fisherman's Wharf. OREGON The Garage, a Bend-based agency, recently wrapped projects for several clients. The shop created a database-driven, secure e-commerce site for LabelWeb, a Portland-based distributor of labels and supplies for high-tech industry cleanrooms and fabrication facilities. Separately, a print ad the agency crafted for client Salamander, a Bend manufacturer of paddle sport safety equipment and accessories, will begin appearing in kayaking and water sport magazines. Also, the shop completed a new ad campaign for the Bend Metro Park & Recreation District featuring 30-second TV and radio spots. OrCad, a leading supplier of Windows NT-based Electronic Design Automation software and services to electronic companies, has retained Young & Roehr Group, Portland. The agency will work with Armstrong Kendall to provide integrated communications programs for the Beaverton-based firm. The agency also recently won the accounts of Electric Lightwave, Vancouver, Wash., and GHz Technology, Santa Clara. ID, a Portland-based corporate and brand identity firm, recently launched an interactive sales support Web site for Hewlett-Packard's North American printer and scanner marketing center. SOUTHERN CALIFORNIA Foley/Freisleben, Los Angeles, and McNulty & Co., Thousand Oaks, have been selected by the Los Angeles Downtown Center Business Improvement District to handle public relations and advertising, respectively. Cooper Communications, Woodland Hills, has gained two new accounts: 20th Century Insurance Co. and the Carlsbad Chamber of Commerce. The firm will develop public relations and corporate activities for the former, and create a strategy for guiding the latter into the next century. Los Angeles-based Rogers & Associates was selected by Santa Clarita, L.L.C./Remediation Financial to develop a communications program for a newly acquired property in Southern California. Morgan Marketing & Public Relations, Irvine, has been selected by Austin, Minn.-based Hormel Foods to create a public relations campaign introducing the company's lineup of signature El Torito branded products for retail markets. Point B, Newport Beach, was chosen as agency of record for Laguna Hills-based Cogent Healthcare. The agency will handle strategic planning, advertising and marketing promotion efforts. - compiled by Jasmine Marshall

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