Agency News

NEW YORK Hill, Holliday created a "Do something important" campaign for Ramsey, N.J.-based Minolta. Print and TV ads focusing on several camera brands broke in May and will continue into next year. Each execution tells the story of how a photograph captured an important moment. DeVito/Verdi, New York, won the estimated $3 million American Civil Liberties Union account. Warwick Baker O'Neill, New York, has won a Good Egg Award for its pro bono work for the University Settlement House on the Lower East Side. The 110-year-old social services agency serves recent immigrants to the community. WBO has worked with them for six years and produced an eight-minute film, Touch the Light. Advertising New York is host of the Good Egg Awards luncheon at the Lotos Club on June 23; other Good Eggs honored include The Fuji Bank Group and WNBC. Harris Interactive, the Rochester-based company, selected Mezzina/Brown, New York, to develop new Internet properties for its youth research division. British Airways selected GCI, New York, to handle its corporate, marketing and issues-management public relations program in North America and Europe. The assignment is backed by about $2 million. Lee Hunt Associates, New York, has completed a "PBS Kids" branding campaign for the Public Broadcasting Service. The effort includes online services, home videos and an all-digital PBS-Kids Channel. National Cable Communications, New York, launched a trade campaign themed, "Spot cable - reach your world." A series of 14 print ads will appear in trade publications through the end of the year. Creative and media placement duties were handled by the creative services team at Katz Media Group, New York, a part owner of NCC. Sage Marketing Communications, Syracuse, has become a member of the Advertising & Marketing International Network, an association of over 50 advertising and PR agencies. Marcomm Group, Great Neck, has published a booklet, High-Yield Business-to-Business Advertising, for marketing and advertising executives. Hi-Tech Pharmacal Co. has retained Harrison Leifer Miller & Speyer, Rockville Centre, to manage corporate PR and product publicity. New York-based graphic design firm The Mixx has created a strategic partnership with online design company Fusion Design in Jersey City, N.J. Fusion Design will serve as its interactive division. The International Advertising Association's summer student internship program will help nearly 100 students gain experience at advertising, marketing, media, public relations, publishing and financial services companies in 12 countries. The State University of New York at Buffalo has retained Crowley Webb and Associates, Buffalo, to develop a corporate image and student recruitment campaign. MP&A Editorial/Design, Port Washington, will launch trade ads later this month with the slogan, "Smart music retailers say . . . We've got cassettes," for Princeton, N.J.-based International Recording Media Association. The 16-week campaign for IRMA's Audio Cassette Coalition features retailers talking about their methods and successes in merchandising the format. The National Advertising Review Board, New York, has upheld the ruling by the National Advertising Division of the Council of Better Business Bureaus that Visa discontinue its tagline, "The preferred lodging card." The advertising had been challenged by American Express. Competitive Media Reporting, New York, has developed AdFlash.cmr.com, a Web-based service allowing advertisers and agencies to view their competitors' new spots within the first hours of airing. Ads can be downloaded via e-mail. At the Best of Long Island Awards from the Long Island Advertising Club, Sanna Mattson MacLeod Advertising, Smithtown, won three awards. The work honored included a brochure for SUNY/Farmingdale, the New York Philharmonic Free Concert Committee of Long Island and Smmartoons. Harrison Leifer Miller & Speyer, Rockville Centre, took top honors in the self-mailer/single mailing and logo design application categories at the 1999 Best of Long Island Awards. The agency's mailer for Professional Disposables' Sani-Cloth brand and stationery for Bradley & Associates were recognized. Robert Martin Advertising, Hauppage, won two Merit awards at the Healthcare Advertising Awards.The agency's work for South Nassau Communities Hospital, an ad campaign for Discover Advanced Cardiac Care and a patient information guide were recognized. The Yellowstone Group, Irvington, won eight awards at the Advertising Club of Westchester's Big W awards dinner. The agency won golds for work for the YM/YMHA of Mid-Westchester; Willamette Industries; and its own 1999 calendar. Catalyst Direct in Rochester won a bronze award at the 1999 Summit Creative Awards. Catalyst was honored in the self- promotion mailer category for its monthly newsletter, Catalyst for Direct. At the Western New York Awards for Creative Excellence in Buffalo, 33 local companies were honored. Crowley Webb & Associates won 55 awards, including Best of Show for its Buffalo Prep campaign; Travers/ Collins/Partners took home 23 awards; and The Wolf Group received 12 honors. Smith & Jones, West Sand Lake, was named a finalist in the 20th annual Telly Awards. The agency's 15-second TV ad for Northwestern Fine Jewelry was selected. NEW JERSEY Daiichi Pharmaceutical Corporation, Montvale, has tapped Horizon Communications, East Hanover, to market its new drug alleviating dry mouth and dry eyes in patients with Sj…gren's Syndrome. At the New Jersey Advertising Club's Jersey Awards on June 8, Gianettino & Meredith, Short Hills, took home 11 prizes, including a best of magazine honor for its Benjamin Moore "Wow! How?" campaign. Janine Miller, Tenafly, won first place. BN Group, Randolph, was named the public relations agency for Actrade Capital, a financial services company. Janine Miller, Tenafly, won first place at The Jersey Awards, given by The New Jersey Ad Club, for its direct mail high impact campaign, "Partners for the long climb." This is the fourth consecutive year the agency has recieved a Jersey Award. PENNSYLVANIA Earle Palmer Brown, Philadelphia, was tapped by PMG Systems of West Chester to provide marketing communications support. Newtown-based Dunmore Corp. hired Timmons & Co., Doylestown, to develop a national news release program. The agency will publicize Dunmore's promotions, new hires and featured products. Burgess Communications, Concordville, added three Philadelphia-based clients to its roster: Italian restaurant DiPalma's Ristorante and Bar, women's and girls' sporting-goods retailer Play Like a Girl and catering company Conroy Catering. White, Good & Co. founder and former president Ann White and former chief executive officer Bob Good sold their Lebanon-based agency to Sherry Qualls, who becomes president. The agency will relocate to Lancaster this summer. Winters Advertising, McMurray, added two clients to its roster: Bernard Cohen, M.D. and The Employment Network. Dr. Cohen is a plastic surgeon with a private practice specializing in cosmetic surgery. The Employment Network is a temporary employment staffing agency with offices in Monroeville, New Stanton and Pittsburgh. Reese & Associates, Wyomissing, received an advertising excellence award from AdScore Publication Research of Troy, Mich. The agency's print ad for Construction Fasteners received high recognition rates in an AdScore study. Intellimedia - LD&B, Horsham, unveiled its new billboard, which will appear along Route 95 over the next six months. The outdoor ad features one lobe of a human brain beside the word, "Media," and a complete brain next to "IntelliMedia" and the LD&B logo. CONNECTICUT Just Kid in Stamford has created a 30-second pro bono PSA for Partnership for a Drug-Free America. The spot features the Hombeez, urban insect cartoon characters created by Dan Gershon and David Robinson, and music from rhythm-and-blues producers Full Force. In the ad, the Hombeez defeat a group of stoner cockroaches, the Drug Bugz, in a basketball game. The spot will air during children's shows on more than 40 television stations nationwide. Market Growth Resources in Wilton has created a henna-style bracelet for client Caress. The scented temporary tattoo will appear as an insert in June issues of fashion magazines Glamour, In Style and Jane, along with a $1 coupon. The bracelet is an extension of an advertising campaign developed by BBDO in New York. Industrial Health Care, Bloomfield, has hired Bloomfield-based Andrea Obston Marketing to run its public relations campaign.

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