Woolward & Partners, San Francisco, has changed its name to Ostrich and is shifting from a traditional agency model to a team approach. Woolward & Partners Inc. becomes the parent company and remains the media purchasing entity.
Ayzenburg Group, a full-service advertising and design agency in Pasadena, has added a public relations division.
Hawk Media, San Francisco, expanded its corporate services by creating Hawk Audits and Hawk Directions. The new divisions address increased demand for the media analysis services Hawk provides.
Carol Stower and Kim Kurata have launched a new agency, Stower Kurata Communications. The full-service agency, located in Castro Valley, will specialize in communications for foodservice, retail and industrial products.
The Weber Group, Palo Alto, was named corporate agency of record for Hitachi Data Systems, Santa Clara. The company is a provider of high-performance enterprise servers, storage subsystems and professional services worldwide.
Lighthouse Advertising in Santa Clara was chosen by Motorola Computer Group, Tempe, Ariz., to design advertising and promotional efforts.
Young & Roehr Group, Portland, resigned its Freightliner Corp. account. The business relationship lasted over two decades.
Simon Marketing, a full-service promotional marketing firm in Los Angeles, announced a strategic alliance with Artisan Home Entertainment, Santa Monica. Simon will enhance the independent DVD and home video distributor's brand value.
Computer Caf , Santa Maria, opened a full-service studio in Santa Monica.
SJ Communications, a full-service public relations firm specializing in recreation, recently added Oceanic USA, San Leandro, and Ocean Technology Systems, Costa Mesa, to its client roster.
Szenderski Rohani Worldwide, a brand developing specialist in Irvine, has signed a marketing agreement with Aeronet Worldwide, a global shipping and delivery firm, also in Irvine.
Stoorza, Ziegaus & Metzger, San Diego, has opened a Central California office, its fifth in the state.
Encore/Santa Monica is recreating itself under a new banner, Riot. The new identity represents its shift away from traditional post-production to creative.
Custom Logos in San Diego chose Drasnin Communications, Del Mar, to design a new logo, letterhead and a variety of advertisements.
Radio in the Nude, a radio creative and production company, recently relocated to Santa Monica from Boston.
Rabuck/Carnie Advertising, Culver City, changed its name to The Rabuck Agency.
Rogers & Cowan was chosen to launch Classic Characters Entertainment Group, a subsidiary of Classic III Entertainment. Both the public relations firm and the entertainment company are based in