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ARIZONA
The Tucson Advertising Federation announced a plan to work with the United Way of Tucson and Southern Arizona in a public-service program. The ad campaign is valued at over $250,000.
E.B. Lane Marketing Communications, Phoenix, is launching the first phase of a national $1.6 million TV campaign titled “Amazing what you can do for me” for the Greater Phoenix Convention & Visitors Bureau. The ads will focus on golf, resorts, spas and adventure recreation opportunities, as well as the Southwest’s cultural heritage.
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