Agency News

CONNECTICUT Stamford-based North Castle Partners has launched an outdoor campaign for People's Bank. Billboards feature the tagline, "It's possible at People's," and use illustrations of supermarket produce to inform consumers of the bank's 39 full-service branches inside Super Stop & Shops in Connecticut. MCS Advertising & Production in West Hartford has fashioned a print campaign for Connecticut Attorneys Title Insurance Co. in Rocky Hill. Running in newspapers and magazines throughout New England, the consumer-focused executions feature kids asking questions about real estate matters. One headline reads: "If dead people still own our new house, do they still live here?" The shop has also created a musical radio spot for Fairbank Mortgage in Waterbury titled: "The Ballad of Fairbank Mortgage." The public relations department of Mason & Madison in New Haven orchestrated the recent Connecticut's Promise to Our Youth Summit in Hartford. The event featured Gen. Colin Powell, chairman of America's Promise, and Elizabeth Dole of the American Red Cross. MAINE The Brand Design Association has given Leslie Evans Design Associates in Portland a gold award in specialty retail for the fashion industry and Best of Innovation for its Timex Antiquities work. The DW Communications Group in Portland won a bronze award at the 15th annual Healthcare Advertising Awards for its work for CancerCare of Maine, a venture that links Eastern Maine Medical Center and two groups of physicians in Bangor. MASSACHUSETTS High-tech public relations firm Sterling Hager in Watertown has added CP Clare of Beverly to its client roster. CP Clare provides semiconductors and electromagnetic products to technology manufacturers across the country. Hatmaker, a broadcast design firm in Watertown, has been tapped to create a positioning campaign for The Box Music Channel, owned by TCI Music. The assignment includes the development of a brand identity and extensions, in-house animation and graphic design work. BBK Communications in Newton has rolled out a new corporate identity for its 15th anniversary. The new look includes a bolder logo that encompasses its newly designed corporate Web site. Cone Communications in Boston has been given a Creativity in Public Relations Award by Inside PR and Reputation Management for Fred the Baker's retirement event last fall for Dunkin' Donuts. Cadmus Custom Publishing in Boston has been tapped to produce The DMA Insider, a quarterly membership magazine for the Direct Marketing Association. LaConte Goldman Design in Boston has created a corporate image video for Lotus Development Corp. in Cambridge. NEW HAMPSHIRE Filias Advertising in Portsmouth has been tapped by the Daily Bread Co., manufacturers of Quick Loaf Bread Mix, to help launch a line of upscale holiday quick bread mixes under the name Harborside Bakery. Filias will create packaging, sales collateral and in-store displays. Keene-based graphic designer Nancy Salwen of Salwen Studios Graphic Design has been given a merit award in the HOW Magazine International Design Competition. Salwen was recognized for a book cover she designed for Spirituality by Carl McColman. Stonyfield Farm in Londonderry has rolled out new packaging for its yogurt cups, created by its in-house design team. The new look bears a stronger company logo as well as Stonyfield Farm's signature mascot, "Gurt" the cow. RHODE ISLAND The Greater Rhode Island Workforce Development Corp. has hired marketing firm Acadia Consulting Group in Providence to develop a new corporate name, identity system and marketing plan. The organization consists of the Regional Employment and Training Board and the Private Industry Council

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