Agency News

FLORIDA The tourism and marketing team of Sawgrass Mills shopping mall in Sunrise was recognized by the Travel Industry Association of America with the 1998 Odyssey Award for its efforts in attracting international travelers. The prize was presented at the TIA Marketing Outlook Forum in Reno, Nev. Music a la Carte, a music production house in Coral Gables, recently wrapped work for several companies, including Pollo Tropical, McDonald's, Chancellor Park, Direct TV, First Union, Winn Dixie, Montgomery Ward, First State Bank, VISA Latin America and Lincoln Mercury Dealers. R.J. Comer Communications in Jacksonville has added three new business projects: designing sales office displays and collateral materials for Haig Point; creating marketing aids for Avalon Homes; and advertising and promotional literature for UCB Chemicals' Uvercyl coating. The North Florida Frozen Food Association has chosen Empire Communications Group in Jacksonville to manage its advertising, promotions and public relations. Paradigm Marketing in Miami was retained by Alabama-based Viva Health to handle advertising and marketing activities for Viva Medicare Plus, an HMO plan. GEORGIA MarketPro in Atlanta has received the Gold Flame Award of the International Association of Business Communicator's Atlanta chapter. The agency was honored in the print media and direct mail category for a self-promotional piece. The American Lighting Association has honored Georgia Lighting and Buffington/Rizzo Advertising and Design of Atlanta with two awards at its annual convention last month. The client and agency were honored in the best showroom color magazine advertisement and best showroom television ad categories. Manning, Selvage & Lee in Atlanta has been named agency for the Arthritis Foundation, a national voluntary health organization headquartered in Atlanta. The agency will implement a strategic media relations program for the coming year. Ten ads produced by Austin Kelley Advertising in Atlanta have been selected to appear in the Creativity show book, which will be published next year. The clients featured include Blackhawk Tools, Daufuskie Island, Harbour Point, Flemmings, Atlanta's Black Professionals, the Atlanta Film & Video Festival and J&J Hot Sauce. The Atlanta chapter of the International Association of Business Communicators awarded Braindance, Atlanta, one Golden and three Silver Flame awards and a honorable mention. Work for clients including Theatre Gael, Norwegian Cruise Lines, Turner Network Television, UPS Worldwide Logistics magazine, Snapper, and American Express was honored. Bockel & Co. in Atlanta has added three accounts and secured additional business from an existing client. Coming on board are Legends Communications, Sherwin Williams' White Lighting division and The Shepard Cos. The shop gained more work from Atlanta Casualty. NORTH CAROLINA The Professional Bull Riders Tour has retained Richard French & Associates in Raleigh to assist with a national media relations campaign intended to reinforce the sport's position as one of the country's fastest-growing spectator events. Corder Philips & Wilson in Charlotte has become a communications consultant for Rosenmund, a maker of filters, dryers and vacuum systems for the pharmaceutical, chemical and food-processing industries. CP&W has also begun a project relationship with Lutze, which makes products for industrial automation applications. TENNESSEE Media Partners in Memphis has signed Brake Depot, Ideal Travel Concepts and Land O'Frost as clients. TEXAS Gannett Advertising & Marketing in Dallas was named agency for Payroll Central Inc. of Dallas. Gannett will be responsible for the payroll administrator's advertising, promotional and public relations activities. Stuart Bacon in Fort Worth was hired to develop a communications program for a January new product intro by Lasser Inc., a Fort Worth provider of historical oil and gas production data for Texas, New Mexico, Louisiana and the Gulf of Mexico. Ogilvy & Mather in Houston has created a photo calendar promoting Shell Oil Co.'s annual SuperRigs Truck Beauty contest and Shell On-Highway lubricants. The Maxfield Group in Irving was named agency of record for Ultrak in Lewisville. Ultrak is a manufacturer of electronic products and systems for the security and surveillance, industrial and medical video and professional audio markets. The shop will handle a full range of advertising and marketing assignments. The Southwest chapter of the Association of Independent Commercial Producers is holding its annual AICP Show on Nov. 14 at the Lakewood Theater in Dallas. Tickets are $35 per person, which includes an open bar, reception, dinner and screening of The Art and Technique of the American Television Commercial. For ticket information, call (972) 699-5660. Michael & Partners in Dallas has appointed Jennifer Musker Andrade account supervisor of public relations activities for its high-tech, business-to-business and consumer accounts. Radio Works in Houston has created a 60-second radio spot for A1 Alliance/West Plumbing of Plano. "Goldfish Funeral" promotes West Plumbing's new Super Flush toilet and is airing in the Dallas/Fort Worth area. Vista Photographic and Video Group of Dallas has completed a catalog production shoot for KidKraft, an Irving-based supplier of children's furniture. Channel Three Productions in Richardson has earned three silver Telly Awards for corporate videos produced for PrimeCo Personal Communications, the Irving (Texas) Convention & Visitors Bureau and The Southland Corp.'s 7-Eleven chain. VIRGINIA Just Partners in Richmond has received a 1998 Odyssey Award in the cultural heritage marketing category from the Travel Industry Association of America for its 1997 advertising campaign for Colonial Williamsburg Foundation. Adweek magazine welcomes news of your agency's recent account acquisitions, ad campaigns and awards. Send your press releases to: Bureau Chief, Adweek Southeast, 887 West Marietta St., Studio S-106, Atlanta, Ga. 30318.

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