Agency News

CONNECTICUT Casual Corner, Enfield, has launched a $4 million campaign through Armando Testa SpA in Torino, Italy. Print ads feature pictures from photographer Robert Whitman and the tagline, "There's a new Casual Corner. Meet you there." The executions are appearing in magazines including Vogue, Redbook, Martha Stewart Living and Essence. Genova & Partners in Greenwich has won the ad account of the Coastal Fairfield County Convention & Visitors Bureau. Earle Palmer Brown in Greenwich has added the following clients to its roster: Drake Beam Morin, a leading career transition and management consulting company; Champion International, a global paper manufacturer; Retail Target Marketing Systems, a developer of retail software; and Beepwear Paging Products, a joint venture between Timex and Motorola. For each client, the agency will provide marketing communications support. ESPN in Bristol, Conn., has pulled a TV spot for MET-Rx Engineered Nutrition's muscle-building supplement, androstenedione, in response to complaints from the National Collegiate Athletic Association, which bans its athletes from using the supplement. The 30-second commercial, created by the Irvine, Calif.-based client's in-house ad department, debuted Sept. 22 on ESPN. The network pulled the spot the next day after receiving the complaint. The ad features former professional bodybuilder Frank Sepe. MET-Rx officials said they were disappointed with ESPN's decision. Visual Concepts Media in Bloomfield has signed contracts to produce the following projects: an introductory audio and video presentation for a new product from Spalding Sports Worldwide, Chicopee, Mass.; pre- and post-production of two award programs for United Technologies Corp., Hartford; Turkish, Hebrew and Arabic translation of a helicopter marketing video for Kaman Aerospace, Bloomfield; a volunteer training tape for The Big E, West Springfield, Mass.; and production of a tradeshow video for AMS Services, Windsor. MASSACHUSETTS Graphic Trends in Newton has developed a logo, marketing support materials and print ads for the Forge Hill Senior Living Community in Franklin. Miller Consulting Group in Boston has been tapped to provide public relations counsel to Tessera Enterprise Systems, a marketing systems integrator in Wakefield. Broadcast promotions specialty shops Smash and LoConte Goldman Design, both in Boston, have teamed with Universal Studios USA in Universal City, Calif., to design and produce an image campaign for The Sally Show, starring Sally Jessy Raphael. The package includes 30-, 15- and 10-second spots and other promos using the theme, "Together we can work it out." The campaign targets people with interpersonal problems and portrays the involvement of Sally Jessy Raphael leading to resolution. Separately, LoConte Goldman has designed and produced promotional spots for the nationwide syndicated broadcasts of Roseanne, the long-running series from Carsey Werner in Los Angeles. Barrett Communications in Cambridge has completed image-building collateral materials for The Recovery Group in Boston. The agency worked on the concept, design and copywriting for brochures and marketing materials used in the U.S. and overseas. The client specializes in providing crisis management services to businesses, creditors, lenders and investors. BBK Communications in Newton has been selected by Interneuron Pharmaceuticals in Lexington to create an advertising and public relations campaign supporting the introduction of the client's AnatoMark magnetic resonance imaging technology. The shop will implement programs targeting radiologists, researchers, neurocardiologists and neurosurgeons. Collaborative Communications in Cambridge has added the following clients to its public relations roster: IMR, a provider of information technology outsourcing to large companies; OneSource Information Services, a marketer of a Web browser to businesses; Rational Software Corp., a maker of software management tools; Security-7, a provider of security systems; and Torrent Systems, a developer of business software. Golin/Harris in Boston has added the following public relations clients: FaxNet, Boston, which provides a line of facsimile products and services to telephone companies for resale to end users; DRI Legasys, Toronto, which makes Y2K solutions; and Sema Group, London, which is introducing telecommunications products and services in the U.S. Lois Paul & Partners, a technology- focused public relations shop in Burlington, has added EPiCon, Waltham, a provider of business software; Eurologic Systems, Boxboro, a maker of data storage products; and VideoServer, Burlington, a maker of networked conferencing systems. Gray Rambusch Advertising has been tapped to handled advertising for Remstar International, Westbrook, Maine, a maker of automated storage and retrieval systems. Affiliated shop Gray & Rice, Boston, has been selected as the client's public relations agency. The shop will also provide public relations services for Duraline, Islip, N.Y., a maker of safety engineered electrical power systems. Selbert Perkins Design in Cambridge has been hired to develop visual identity materials for the Fenway Alliance, a consortium of 13 institutions dedicated to fostering a sense of community and improving the environment of Boston's Fenway neighborhood. NEW HAMPSHIRE Bedford Granite Group in Bedford has been tapped by the New Hampshire Community Technical College for design projects, including recruitment materials to support its Claremont and Nashua campuses. Almus & Lee Communications in Nashua has developed additional content for the NH.com Web site. The new portion of the state's site, sponsored by the New Hampshire Sweepstakes Commission, features an "Educational Informational Center," which provides essays, news stories and basic information about education in the Granite State from kindergarten through college. VERMONT The Imagination Co., Bethel, has been hired by Fischer Skis USA, Andover, N.H., to develop a marketing strategy as well as print, broadcast, direct mail and outdoor ads. The agency has also been tapped to create campaigns for Mt. Sunapee in Newbury, N.H., which will target the Boston and Providence, R.I., markets, and Hunter Mountain in Hunter, N.Y., which will target the New York market. Regional print, broadcast and outdoor executions will be included.

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