Agency News

"NEW YORK At the Interpublic Group of Cos.' annual meeting, the board of directors voted a dividend of 17 cents per share, payable to shareholders. The board also authorized a stock split of two shares for one, to be paid in July. At the Clio Awards' first Interactive Advertising Show, held last week in New York, Ogilvy Interactive, New York, won a gold and a Grand Clio for its work for IBM Internet Technology. Nicholson New York also received a gold in the self promotion category. Jersey City, N.J.-based brokerage firm The Knight/Trimark Group has named Doremus & Co., New York, its first advertising agency. Billings for the account are estimated at $10-15 million. Real estate firm The Rouse Co. in Bethesda, Md., has selected Brouillard Communications and Walker Group/CNI, both in New York, to handle advertising and marketing communications. Billings are estimated at $10 million. Fourth of July Productions, New York, has formed The Firm Design Group, a creative concept company specializing in broadcast design and image campaigns. Fourth of July will now focus on commercial and music video production; executive producer David Edelstein will helm both units. The Metro Cable Marketing Co-op, representing Comcast, Cablevision, Time Warner Cable and U.S. Cable, launched a direct response TV campaign created by MK Advertising in New York. The ads feature three "New York moms" who convey the message, "You need cable." Ingersoll-Dresser, an industrial pump company based in Liberty Corner, N.J., has named Athorn, Clark & Partners, New York, its advertising agency. MgM & Partners and Clifford Public Relations, both in New York, were tapped by the Italian Government Tourist Board to develop a public relations campaign promoting tourism to Italy through the year 2000. Eric Mower and Associates, Rochester, earned six awards at the 1999 Addys. The agency's work for BlueCross/BlueShield, Curtice Burns Foods and St. Ann's Home, as well as a self-promotional piece, won five citations of excellence and an Addy. The Ad Council and MTV will undertake a study, funded by The Pew Charitable Trusts, focusing on ways to reach young adults ages 18 to 25 with messages about social issues. The study hopes to provide nonprofit organizations with insight for developing their media programs. "NEW JERSEY Shnoo.com, a Web site selling seasonal and holiday goods, has selected CPR Communications, Teterboro, to provide marketing and Web positioning. The agency will develop Internet banner ads and an online sponsorship campaign targeting men and women ages 18 to 49. Princeton Partners, Princeton, won two Philly Gold awards. The agency was honored for its 60-second TV spots for Prosperity New Jersey and St. Vincent's Hospital in the categories of best regional/national TV commercial and best special visual effects, respectively. Public relations and marketing firm Rosica Mulhern & Associates, Paramus, was re-hired by three former clients: Evergreen International Aviation, Quick Chek New Jersey Festival of Ballooning/Waldbaum's New York Balloon Festival and Saturn of Morristown. "PENNSYLVANIA Stratus Communications, Philadelphia, has completed several multimedia projects for Piscataway, N.J.-based Telcordia Technologies, formerly Bellcore. The agency was charged with creating eight presentations for use at Telcordia's annual sales forum. Specialty Minerals in Bethlehem hired Doylestown-based Timmons & Company to develop a brochure detailing its line of pigments for paper coatings. Paskill & Stapleton Graphic Communications, Glenside, won a gold Admissions Marketing Award for a direct mail piece it created for The Hill School in Pottstown and was recognized for Bloomberg University's fall 1998 alumni magazine. The agency also won Communicator Awards for Eastern Connecticut State University's student view book, a sales kit for MCS Industries and an annual fund brochure for The Hill School. Connectiv Services, a Wilmington, Del.-based provider of mechanical and HVAC services to businesses, has tapped Stratus Communications, Philadelphia, to provide regional business-to-business advertising and public relations. LD&B Communications, Horsham, took home several awards at local advertising competitions. The shop's spot for WWDB Radio won a silver Telly award; its radio work for AAA-Home Services Network and print ads for Eastern Technology Council received three Philly Gold awards. Advertising/Communications Times, a regional business-to-business monthly newsletter, has moved to new offices at 123 Chestnut Street in Philadelphia. Its phone and fax numbers remain the same.

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