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ARIZONA
DC Ranch, Arizona's first upscale telecommunity, selected Moses Anshell in Phoenix as its new marketing partner.
Winward Cooley in Phoenix added national healthcare client SeniorScrips. The agency will provide advertising and public relations services for the nonprofit prescription drug cooperative for seniors.
NEVADA
Innerwest Advertising in Reno was named agency for CellCom International.
NORTHERN CALIFORNIA
The San Francisco Giants and KNBR Radio 68 announced an exclusive three-year partnership agreement with Hispanic Sports Marketing to manage the sale and production of Spanish-language radio broadcasts.
Matrix Communications in Salinas has changed its name to Full Steam Marketing and Design.
The Weber Group in Palo Alto was named public relations agency for AboveNet Communications.
Genus Group Marketing Communications in Santa Rosa was selected as agency for Advanced TelCom Group.
OREGON
Boise, Idaho-based Dairy Queen Operators appointed Livengood & Co. in Portland as its agency.
McKinney Johnson in Portland was selected by Biamp Systems to create a print campaign for the company's new line of computer controlled sound mixers. The agency also recently completed package redesign, retail display design, commercial line collateral and a business-to-business presentation for Shelf Life.
BOC Advertising was named agency for the Burris Co., a Greeley, Colo.-based manufacturer of premium sports optics for the shooting sports industry.
Moffatt/Rosenthal Advertising in Portland regained Nature's Northwest advertising account. The agency created the client's first radio ad campaign in 1997.
SOUTHERN CALIFORNIA
GreenLight Communications was selected to serve as public relations agency for Data Into Action.
The following companies have selected TBS Media Management in Los Angeles to handle their media planning and buying: 989 Studios, a video game marketer; Pickett Communications, San Francisco; E-greetings Network, an online greeting company; and The Greenhouse, a national chain of full-service spas.
The Gable Group in San Diego was selected by The Internet Society to develop an integrated public relations program in support of its membership and chapter development.
Spear/Hall Associates in San Diego was retained by four new clients: Andersen Consulting Match Play Championship, Select Tee Times, American Home Capital and Stonepoint Beverage.
CB Richard Ellis, headquartered in Los Angeles, awarded its $4-5 million media planning and buying account to Horizon Media.
Open Minds in Laguna Beach was hired by insurance provider Pacific Life to develop the company's 1999 image advertising.
Bauer & Associates in Orange County is now known as B&A Marketing. B&A has two operating entities: B&A Marketing Communications and B&A Consulting.
Matthews/Mark in San Diego was selected to handle national integrated marketing communications planning and implementation for Next Nutrition.
McDonald Media Services in Studio City was retained by the Association of Film Commissioners International to handle domestic and international publicity for its Locations '99 trade show.
BGMHealth Communications in Los Angeles was selected by Bausch & Lomb Surgical in St. Louis to handle its Surgical Systems account.
UTAH
Blakeslee Group, a marketing communications agency based in Baltimore, recently opened an office in Park City.
WASHINGTON
The Hacker Group, a full-service direct marketing agency in Bellevue, was chosen by Mosaix and Applied Microsystems to work on projects.
Methodologie in Seattle was selected to develop a new line of corporate collateral for Olympic Resource Management. The agency also recently completed the design of InterWest Bancorp's annual report.
--compiled by Charna B. Mamlok