Agency News

NEW YORK Footwear marketer Candie's has narrowed its $25 million agency review to three finalists: Avrett, Free & Ginsberg, DiMassimo and Spike/DDB, all in New York. The company will make a final decision sometime in December, said director of marketing David Conn. Cut from the search were New York shops DiNoto Lee and Merkley Newman Harty, as well as The Seiniger Advertising Group in Santa Monica, Calif. Grybauskas Beatrice, New York, has developed a campaign titled "Everyday Miracles" for New York's Volunteers of America, an organization which helps homeless and needy individuals and families. The effort debuts in The New York Observer on Dec. 11 and will include local TV spots as well as print, bus shelter and phone kiosk advertising. New York's Marble Collegiate Church has tailored its advertising campaign to the holidays. The new ads, created by New York agency Follis, use headlines such as "We don't ask if you've been naughty or nice" in an attempt to attract 20- and 30-somethings to the congregation. The advertisements will appear on phone kiosks throughout December. The Medical Advertising Hall of Fame, Huntington, will induct five new members at its award dinner on Feb. 10, 1999. They are: John Dorritie, founder of Dorritie & Lyons, and Kenneth Lavey, founder of Lavey/Wolff/Swift (the agencies merged to form Lyons Lavey Nickel Swift); John Lally, founder of Lally McFarland & Pantello; Jacob Cohen of medical publisher Modern Medicine and Postgraduate Medicine; and Harold O'Neill of direct mail firm Clark-O'Neill. Mark Russell & Associates, Syracuse, was honored by two organizations in November. The New York State Capitol Region chapter of the American Marketing Association awarded the agency its 1998 Mark of Excellence for a public relations campaign conducted on behalf of Eckerd Corp. during that company's acquisition of Fay's Drugs. MRA was also lauded at the Central New York Public Relations Society of America's 1998 Silver Shaker Awards, where it won two silver awards, one bronze trophy and a President's Citation for Frontier Cellular's "ClassLink" program, an effort meant to enhance education and safety in schools through the use of wireless communications technologies. NEW JERSEY Turchette Advertising, Fairfield, was named agency of record for Wayne-based Norton Performance Plastics, a company that manufactures flexible tubing used in high-purity fluid applications. The Total Image Group, Ridgefield Park, has created a 30-second TV spot titled "Daddy Says" for Samsung Opto-Electronics America. The spot, which uses special video effects to depict a toddler doing splits and cartwheels as dad captures the scene on his Samsung zoom camera, debuted Nov. 23 and will air nationally for three weeks. East Rutherford's MWW Group was selected to handle media relations, promotions and events for the launch of electronics.net and egift.com, two new websites from online retailer CyberShop International. Electronics.net will offer electronics and appliances; egift.com will offer gift items as well as and packaging and mailing features. PharmaNet named Krell Advertising, Flemington, its agency of record. The shop will provide advertising, promotion and public relations services to the research company, which recently expanded to Europe. PENNSYLVANIA Impax Marketing Group in Philadelphia has been retained to handle national advertising for luxury jewelry company Lagos. Print work debuted in the November issues of magazines such as In Style, Vanity Fair, Town & Country and W. The Sheraton Rittenhouse has named Altus Group, Philadelphia, its marketing communications shop. The agency's hospitality division will provide advertising, design, direct mail and marketing services to the Center City hotel

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