Agency Bites

Flowers & Fedele in Dallas is making sure its potential clients are eating right.
In a mailer promoting its services, the advertising agency included a map of 23 nearby restaurants in Dallas’ Uptown area.
The print piece is part of the shop’s “underdog advertising” blitz, a new business program that aims to convince small clients that Flowers can help them compete against the “big dogs” in their respective market category.
“What if you just want to take a big bite out of your competitor’s sales–and you don’t know how because you just don’t have the bread?” reads the promotional mailer.
Also noted prominently on the map is the location of Flowers’ offices on the northern edge of the restaurants’ territory.