The Agencies Weigh In on the Web

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Internet Becomes a Focal Point at Annual Media Conference
NEW YORK-Be it ad spending, agency holdings, new clients or new investments, talk of dot.coms and the Internet were front and center at last week’s annual PaineWebber media conference.
On Friday, Interpublic Group of Cos. announced the re-branding of its interactive holdings under a single name: Zentropy Partners. Its newly minted CEO, John Connors III (Jack Connors’ son), explained how the entity would function separately from IPG’s shops.
Omnicom, meanwhile, boasted of its stable of interactive holdings-including Agency.com,





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