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The California Egg Commission has begun a review of agencies nationwide for its $3 million advertising account.
Incumbent Evans, Hardy & Young in Santa Barbara, Calif., has been invited to defend the business and is an automatic finalist, according to the client.
The commission, which represents California egg producers, is looking for an agency to take recent research findings about the nutritional benefits of eggs and mold an informative and entertaining message to consumers, according to Robert D.
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