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Several contenders are emerging in J. Crew’s search for an agency to handle the July launch of its Web site (j.crew.com). Estimated billings for the Web assignment are $10 million.
A representative at J.Crew in New York confirmed the review but declined to elaborate.
New York shops DiMassimo Brand Advertising and Messner Vetere Berger McNamee Schmetterer Euro/RSCG are contenders, sources indicated, along with undisclosed others. Deutsch and Kirshenbaum Bond & Partners, both in New York, were contacted, but declined to participate.
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