BOSTON PJA has launched its first campaign for Quantum Dot. The effort for the provider of life science research products uses the tagline "Illuminating the path."
One execution shows a monochrome close-up of a human hand and poses the question: "When you have 10-nanometer tools at your fingertips, what else do you have?" The copy goes on to explain how the company's microscopic technology can help medical researchers in their work.
The campaign was guided by creative director Robert Davis with copy by Matt Magee and art direction by Chris Frame. It will run through next year in publications such as Nature, Science and numerous specialty journals.
PJA, a Cambridge, Mass.-based independent, added the Hayward, Calif., client's estimated six-figure account in July. PJA's office in San Francisco is lead agency on the business.