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Vanity Fair, which put Bill Clinton out front in the Northeast and Arkansas and Andie MacDowell on the cover everywhere else for its March issue, is just the latest book to opt for split personalities in the past year.
Joyce Cusack, marketing director at Standard Rates and Data Services, calls the trend the industry’s entry into micro-marketing. ‘I only see it growing,’ she says. Mickey Marks, vp/media at Jordan McGrath Case & Taylor, approves.
‘People do judge books by their covers,’ he says.
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