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State Street Corp., in a global print campaign from Allen & Gerritsen, adopts the tagline “For everything you invest in” and recasts itself as a purveyor of investment technology and information.
The Boston-based company previously used the tag “Serving institutional investors worldwide.”
Ads depict computer ports and keypads to illustrate State Street’s involvement in all aspects of investing and to demonstrate the services and information investors can access.
Ads appear in The Wall Street Journal, Financial Times and elsewhere.
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