A&G Unveils Its First Campaign for HomeGoods

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HomeGoods is breaking a TV and radio campaign, its first from Allen & Gerritsen, using the tagline, “Life is how you decorate it.”

The Watertown, Mass., agency won advertising for the TJX Cos. chain following a review in January. The ads being unveiled represent the first installment of a $5 million effort slated for additional runs during this summer and fall. The ads show how different stages of life and seasonal changes affect home decorating needs.

One spot shows a mother decorating her house for spring.



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