A&G Touts ProLogis

Print Effort Challenges Business Leaders
By David Gianatasio
BOSTON–Allen & Gerritsen’s first branding push for ProLogis uses surreal black-and-white images in an effort to convince executives to look in new ways at their own firms’ storage and distribution capabilities.
Because the Aurora, Colo.-based client had never done a broad branding campaign before, “they were open to doing something different [from] the mundane things in the category,” said Mick O’Brien, creative director at Watertown, Mass.-based A&G. “We wanted the ads to be serious, but [feature] a strange situation.”