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BOSTON Allen & Gerritsen takes a new approach in a multimedia campaign for Loon Mountain, positioning the ski resort as “Gravity’s playground” in ads featuring a fictitious institute that studies unusual activities such as bear taunting and parachute pulling.
In each case, skiing at the New Hampshire resort is shown to be more thrilling.
This marks the first major effort for Loon from the Watertown, Mass.-based independent shop since it added the business last June. Previous ads for Loon were tagged “As it should be.”
The
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