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A&G Names SVP

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BOSTON Allen & Gerritsen said it has advanced Scott Sneath to svp, marketing.

Since joining Watertown, Mass.-based A&G in 1998, Sneath has focused on building A&G's business-to-business group of clients via strategic consulting, branding and digital platforms.

He was most recently a vp at the shop.

He led the development of Waters Corp.'s recent "The science of what's possible" global brand platform and the rollout of the new MFS Investment Management's "Choose what fits" campaign.

His responsibilities include leadership of the Waters, MFS, Cybex International, Solidworks and Houghton Mifflin accounts.

The work for Waters broke a few weeks ago. Ads use a stylized monochrome scheme to draw the eye and simple headlines such as "Data." Text continues: "60 percent of the world's diseases have no cures. 100 percent of the world's research laboratories have the ability to improve that number."