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BOSTON Allen & Gerritsen has launched a campaign for Vertex, a provider of tax-compliance software.
Ads target chief financial officers and other corporate executives and are tagged, “Where taxation meets innovation.” One print execution shows a businesswoman in a deserted parking lot with the headline, “In a world where taxation meets innovation, normal working hours can be somewhat normal again.”
The goal of the work is to position Berwyn, Pa.-based Vertex as being dedicated to “leadership and commitment” in terms of simplifying the tax administration process, the independent Watertown, Mass.,
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