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Allen & Gerritsen this week will launch a global print campaign for Newcourt Credit Group, the Toronto-based financial services giant that recently purchased AT&T Capital Corp. in a deal valued at $1.6 billion.
The ads will introduce Newcourt, a virtual unknown outside Canada, to business communities in the United States and overseas.
The effort also seeks to trumpet the company’s absorption of Parsippany, N.J.-based AT&T Capital, which will now operate under the Newcourt name, according to sources familiar with the campaign.
The ads will run for at least two months in The Wall Street Journal, Financial Times and various business publications in the U.K.,
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