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Peter Arnell’s refocusing of AG as a brand consultancy has begun paying dividends with the win of the $13 million Today’s Man account. New TV and print ads for the beleaguered retailer broke last week.
Today’s Man, which emerged from bankruptcy protection in 1997, has since gone through four different ad shops. With sales down 8 percent in the second quarter and hot competitors such as The Men’s Wearhouse grabbing attention, vice president of advertising Matt Golonka admits the brand is in trouble.
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