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Agency Wins $4 Million Dot.com Account
BOSTON–Allen & Gerritsen scored its second dot.com win in as many weeks, picking up ad chores for a unit of Stream International which provides technical support to corporations worldwide.
Stream, Canton, Mass., last week tapped A&G to create and place a nationwide campaign for TechKnow-How.com, its subscription-supported help-desk site for companies with 10 or fewer employees.
A&G, Watertown, Mass., will develop a brand-building campaign to promote the launch and drive users to the site, expected to debut this spring, said Stream representative Steve Capoccia.
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