A.G. Edwards Goes National via CL Print, TV

CHICAGO Carmichael Lynch focuses on the values that helped A.G. Edwards exist for 117 years in the investment company’s first national marketing campaign.

Print and television work from the Minneapolis agency breaks this week in financial and lifestyle publications and on news and lifestyle programming. Television ads, which will run in 15- and 30-second versions, present the company’s values and client service. One 15-second TV spot focuses on the client’s initials, noting that A stands for, “Always treat people the way you’d like to be treated,” while G means, “Good rule for an investment company.”