A.G. Edwards Finds Time Is Right to Spread the Word

Over its 160-year existence, financial brokerage A.G. Edwards has relied on word-of-mouth and local advertising to grow its business. But now, with competition increasing and controversy in the financial-investment category, the company believes it is time to start building a brand.

“The people who know us love us,” said Peter Miller, director of sales and marketing, “but not enough people know us.”

The St. Louis company last week tapped Carmichael Lynch to create a branding campaign, following a review in which the Minneapolis agency bested finalist McKinney + Silver in Raleigh, N.C.

Sources said A.G.