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Allen & Gerritsen has landed more business from CareGroup Healthcare System, a consortium of regional medical centers.
The Watertown, Mass., agency, which already works for CareGroup’s Beth Israel Deaconess Medical Center, is adding assignments for New England Baptist, Deaconess-Glover and Deaconess-Nashoba hospitals.
A&G replaces BVK, Milwaukee, which won a review two years ago for the consolidated $3-4 million Care Group account.
At the time, the work included Beth Israel, which split with BVK last summer. Beth Israel then held a review through Boston consultancy Pile and Co.,
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