After a Year of Research, Freschetta Aims to Wow

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An increased marketing commitment is part of recent changes at The Schwan Food Co., which, after a year spent evaluating the Freschetta brand, has boosted spending behind the frozen pizza and launched a campaign from Campbell Mithun.

“Today, we are being more aggressive in terms of spending and pushing the brand’s name” than at any time since Freschetta was launched in 1996, said Tom Bierbaum, Freschetta’s national brand group manager.

(The Marshall, Minn., company last year changed its name from Schwan’s Sales Enterprises to Schwan Food Co.



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