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Despite losing an estimated $60 million in billings in Hasbro’s recent consolidations of its toys and games accounts, Griffin Bacal will remain an independently operating unit of DDB Worldwide, said agency CEO and co-chairman Tom Griffin.
There are no plans to lay off any of GBI’s 80 staffers or to fold the shop into parent company DDB, he added.
“We have a lot of kids’ marketing expertise,” Griffin said. “That will continue to grow and expand with our other clients.”
In 1978, Griffin and chief creative officer Joe Bacal opened GBI with Hasbro as its first client.
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