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As the dust settles from Dallas’ lopsided Super Bowl victory over the Buffalo Bills, which of the game’s stars can realistically look forward to fame and fortune in commercials? Before the game, the sports mavens in Foote, Cone & Belding’s San Francisco office put together their Advertisers’ Professional Scouting Report on the top prospects for product endorsements. Under the circumstances, we’ll skip the report’s analysis of the Bills players. Among the Cowboys, quarterback Troy Aikman did his prospects no harm by picking up game MVP honors, and FCB already had tabbed the country boy as ‘perfect for Dr Pepper, KFC, Copenhagen (his chaw of choice) or any other product with down-home appeal.’
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