After 39 Years, Hatch Is Still No. 1

Show Remains Relevant for Honing Creative Rep, Drawing Talent
BOSTON–The nature of advertising creativity may be evolving, awards ceremonies may seem more numerable than ever but the annual Hatch show remains New England’s most important creative forum.
This Thursday, the Advertising Club of Greater Boston will host its 39th Francis W. Hatch Awards. And despite the bevy of national and international shows during the year, local executives still look to Hatch to help hone their reputations and establish the creative pecking order.
“I think clients tend to look at the show as a referendum on the agencies in New England,” offered past Hatch best of show winner Woody Kay, creative director of Pagano Schenck & Kay, Boston.
The fact that New England shops perform well at marquee shows such as Cannes and Clio makes winning at Hatch especially meaningful, said Boston-based freelance art director Marc Gallucci, who won three gold bowls at Hatch in...