After 13 Years of Martinis, Bombay Mixes It Up

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NEW YORK Since 1992, Bombay Sapphire has worked hard to align itself with the martini. This week, the popular gin will begin a TV campaign showcasing its role in other cocktails.

The yearlong $15 million marketing push includes four new TV spots for the Bacardi-owned brand. Conceived by Sugartown Creative in New York, the spots mimic classic computer screensavers.

In the spot called “Sapphire Madras,” the signature blue gin bottle floats down into in the middle of a “fish tank” screensaver.



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