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WorldCom has put its MCI WorldCom residential long-distance account, with estimated billings of $75 million, in review. Questionnaires for the creative and media account were sent to about 20 shops and are due back Oct. 6, sources said.
The RFP says, in part, “Due to the un-precedented change in the communications in-dustry and the op-portunities this change brings, MCI is conducting a review in the residential portion of its ad-vertising.”
Claire Hassett, a client rep, confirmed the review.
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