African American Target Shops Battle For Coors Light

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Seeking wider awareness among African Americans for its best-selling brand, Coors Brewing Co. is reviewing target agencies for Coors Light, according to sources.
African American specialty shops across the country have been contacted by the Golden, Colo.-based brewer, sources said. The brewer has indicated that Coors Light ad spending targeted at African Americans could reach $7 million under the selected agency, sources said.
The general market agency for Coors Light is Foote, Cone & Belding in Chicago.

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