Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The Aflac duck is ready for its close-up.
The adventurous character, known for ads in which it quacks the company’s name, briefly appears in the upcoming Paramount film Lemony Snicket’s a Series of Unfortunate Events, a representative for Aflac confirmed.
To support the appearance, Aflac’s agency, Publicis Groupe’s The Kaplan Thaler Group in New York, has created a 30-second spot showing footage from the film in which the duck is tossed about on a ship during a storm.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in