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NEW YORK Lugz will roll out its fourth advertising effort featuring DJ Funk Master Flex, a $5 million campaign that will support its latest driving shoe, the Vantage.
A 30-second TV spot, by Avrett Free & Ginsberg in New York, portrays Flex as a giant, animated superhero. Stepping out of the shadows into a gritty outdoor parking lot, Flex begins scratching hip-hop music out of thin air and levitating cars and SUVs. Production house Rhinofx employed computer animation to create “a film noir approach,” said a Lugz representative.
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