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Though the there is a dearth of sophisticated consumer research on China, J. Walter Thompson's executive vp/chairman of the agency's Greater China and Korea region, Grace Atkinson, said a group of wealthy and adventurous consumers is developing within the sphere of influence of Hong Kong. 'They'll try anything. They've gone from having no phones to having mobile phones,' she said at a recent agency meeting here.
Atkinson explained that Hong Kong serves as a measuring stick in terms of quality of life in mainland China.
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