Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Aegis Media has retained the estimated $200 million global media business of Pernod Ricard following a review.
The Paris-based spirits giant also heard final pitches from Publicis Groupe’s Optimedia and WPP Group’s MindShare, sources said. The competition was launched this summer.
Aegis’ Carat network handles the estimated $60 million U.S. portion of the business and will continue to do so. Carat added those chores after a pitch two years ago.
Pernod Ricard has been an Aegis client for more than 30 years.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in