Aegis Adding To Its New Digital Network

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After completing four digital marketing acquisitions in as many months, Aegis Group is nearing a fifth in Korea and eyeing others in the U.S. and abroad, a company principal told Adweek last week.

The recent investments are a manifestation of the British holding company’s prediction that 50 percent of media will be consumed digitally by 2007 and 80 percent by 2020.

To house its interactive assets, Aegis in July created a mini holding company of sorts, called Isobar.



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